A Marketing Manager Studied the Effect of Packaging on Sales

question 19

Multiple Choice

A marketing manager studied the effect of packaging on sales. Four designs were chosen: design 1 three colors, design 2 had three colors and cartoons, design 3 had five colors, and design 4 had five colors and cartoons. The ANOVA table below analyzes the effects of varying the number of colors and adding cartoons on sales. There were 20 stores where the boxes with the new designs were sold. Analysis of Variance for Sales The F statistic for testing that there is no interaction is:

• A)10.23.
• B)5.5.
• C)43.68.
• D)None of the answer options is correct.

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