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In the eighteenth century,religious toleration in the American colonies
Experiencers
Consumers who prioritize experiences and sensations, often seeking new and exciting products or activities.
Psychographic Study
Research focused on understanding the psychological attributes of individuals, including attitudes, interests, and opinions, often to inform marketing strategies.
Problem Kids
A term used to describe children displaying behavioral, emotional, or learning difficulties that challenge parents, teachers, or caregivers.
AIO Statements
Statements concerning activities, interests, and opinions used in lifestyle or psychographic segmentation to understand consumer behaviors.
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