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A large university is divided into six colleges, with most students graduating from one of four of these colleges. The following bar chart gives the distribution of the percent graduating from each of these four most popular colleges in 2003. The percent of students graduating from either engineering or business is:
B2C Buying Process
The steps or stages individual consumers go through when making a purchase decision, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Information Search
The process that consumers undertake to gather relevant information about products or services prior to making a purchase decision.
Formal
Relates to actions, processes, or items that follow established conventions or protocols, often characterized by a specific and structured format.
B2B Process
Business-to-Business Process refers to the procedures and activities involved in the exchange of goods, services, or information between businesses.
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