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The Boston Massacre
Product Line Extension
This involves adding new products to an existing range to attract more customers or meet their varying needs.
Product Class
A broad category of products that serve a similar function or are used in a similar manner.
New Brand Name
The creation of a new name for a product, service, or business that aims to encapsulate its branding strategy and differentiate it from competitors.
Original Products
Goods that are the first of their kind in terms of design, technology, or usability, often created by the original inventor or producer.
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