Examlex
If a bank posts a nominal interest rate of 11 percent, and inflation is expected to be 4 percent, then
Brand Extension
A marketing strategy in which a company leverages its established brand name for new products or product categories, aiming to increase its market share.
Brand Image
The perception of a brand in the minds of consumers, shaped by branding, marketing, and experiences with the brand's products or services.
Glocalization
The practice of conducting business according to both local and global considerations, blending global integration with local adaptation.
Regional Consumer Needs
Refers to the specific preferences, demands, and requirements for products and services within a distinct geographic area.
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