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If the Federal Reserve increases the interest rate on bank deposits at the Fed,banks will want to hold
Semantics
The branch of linguistics concerned with the meaning of words, phrases, and sentences, and how interpretation can vary based on context.
Media Richness
The theory that communication media vary in their ability to convey information accurately and effectively, influenced by immediacy, feedback potential, and personal focus.
Lengel-Daft Contingency Model
A theoretical framework proposing that the effectiveness of communication processes within organizations depends on the complexity and uncertainty of tasks being performed.
Media Selection
The process of choosing the most effective media channels to communicate a message to a target audience.
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