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Figure 4-1
-Refer to Figure 4-1. The movement from point A to point B on the graph is caused by
High\Low Pricing
A retail strategy that involves alternating between high prices and discount sales to attract customers while maximizing profit margins.
Promotion of Sales
Activities and strategies to increase consumer awareness and sales of a product or service, often temporary to stimulate demand.
Competitor Orientation
A company objective based on the premise that the firm should measure itself primarily against its competition.
Status Quo Pricing
A pricing strategy where prices are set and maintained to match those of the competition or to adhere to existing market conditions, without seeking to disrupt the current market balance.
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