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If the number of buyers in a market decreases, then
Contra-revenue Account
is an account that is deducted from gross revenues to arrive at net revenue, examples include sales returns, allowances, and discounts.
Sales Returns
Transactions where customers return previously purchased merchandise, leading to a debit to the sales returns account and a credit to accounts receivable or cash.
Gross Sales
The gross sales income of a business before subtracting any returns, allowances, or discounts.
Credit Sales
Sales transactions where payment is not received at the time of purchase but is instead deferred to a later date.
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