Ralph Nader's Book Unsafe at Any Speed Caused Congress to Require

question 92

Multiple Choice

Ralph Nader's book Unsafe at Any Speed caused Congress to require

• A)safety glass in all new cars.
• B)seat belts in all new cars.
• C)air bags in all new cars.
• D)stricter drunk driving laws in all states.

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Definitions:

Organizational Marketing

It refers to the marketing strategies and efforts aimed at promoting and selling products or services to other organizations, businesses, or institutions rather than individual consumers.

Goods And Services

Products and activities provided by businesses to satisfy the needs and wants of consumers.

Buying Process

The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.

Internal Stimulus

Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.