Which of These Activities Will Most Likely Result in an External

question 33

Multiple Choice

Which of these activities will most likely result in an external benefit?

• A) A college student buys a deck of cards to play solitaire in her dorm room.
• B) An elderly woman plants a flower garden on the vacant lot next to her house.
• C) An executive purchases a book to read on a business trip.
• D) A ten-year-old uses his allowance to buy new Nike shoes.

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Definitions:

Enthusiastic Fans

Individuals who are highly passionate and supportive of a particular interest, such as a sports team or entertainment franchise.

Viral Voices

Expressions or messages that become widely popular and spread rapidly online.

Marketing Message

A specific idea or theme that marketing campaigns are designed to communicate to a target audience.

Photograph

A visual image captured by recording light or other electromagnetic radiation, either digitally or on a light-sensitive material.