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Match the Terms with Their Appropriate Category

question 159

Multiple Choice

Match the terms with their appropriate category.
-Hysterosalpingogram


Definitions:

Psychographic Segmentation

This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as usage rate, purchase patterns, or brand loyalty.

Geographic Segmenting

The practice of dividing a market into distinct groups based on geographical regions, such as countries, states, or cities.

Demographic Segmentation

The process of dividing a market into segments based on variables such as age, gender, income, and education, to enable targeted marketing.

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