Examlex
Write the meaning of each abbreviation.
-I&D ____________________
Advertising Campaign
A series of advertisement messages that share a single idea and theme intended to market a product or service.
Price Elasticity of Demand
Gauging the sensitivity of the amount of a product consumers want to buy when its price changes.
Uniqueness
Refers to the quality of being the only one of its kind; distinctiveness.
Consumer's Budget
is the total amount of income available to an individual or household to spend on goods and services or to save, after taxes.
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