Write the Meaning of Each Abbreviation

question 43

Short Answer

Write the meaning of each abbreviation.
-ED ____________________

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Definitions:

Brand Equity

The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.

Parent Brand

The main or overarching brand under which individual products, services, or subsidiary brands are marketed.

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.

Category Extensions

A strategy where a brand uses its established name to launch a new product in a different product category.