About How Many Consumers Said They Would Be Likely to Switch

question 9

Multiple Choice

About how many consumers said they would be likely to switch to brands associated with a good cause, if price and quality were not compromised?

• A) Less than 5 percent
• B) 20 percent
• C) 40 percent
• D) 50 percent
• E) 80 percent

---

Definitions:

Transfer Pricing Policy

Regulations and practices concerning the pricing of goods, services, and intangibles transferred within an organization between different business units or divisions.

Goal Congruence

A situation where the goals of individuals or teams align with the overall objectives of the organization.