After Poor Service, the Second Top Reason Consumers Gave for Avoiding

question 28

Multiple Choice

After poor service, the second top reason consumers gave for avoiding or refusing to buy from certain companies was

• A) high prices.
• B) business conduct.
• C) negative word-of-mouth.
• D) poor branding.
• E) dislike of advertising theme.

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Definitions:

Communication Process

The series of steps taken to convey messages effectively from sender to receiver.

Well-informed Sense

The state of having comprehensive knowledge or understanding about a particular subject or situation.

Informal Network

Unofficial channels of communication within an organization, not defined by the organizational structure.

Grapevine

Informal channels of communication within an organization or community, often spreading rumors or unofficial information.