About How Many Consumers Said They Would Be Likely to Switch

question 9

Multiple Choice

About how many consumers said they would be likely to switch to brands associated with a good cause, if price and quality were not compromised?

• A) Less than 5 percent
• B) 20 percent
• C) 40 percent
• D) 50 percent
• E) 80 percent

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Definitions:

GAAP

GAAP stands for Generally Accepted Accounting Principles, which are standardized guidelines and practices for financial accounting and reporting in the U.S.

IFRS

International Financial Reporting Standards, a set of accounting guidelines that provide a global framework for businesses to prepare and disclose their financial statements.

Rules-based

Refers to systems or processes that are governed by a strict set of predefined rules or laws.

Cash Defined

The total amount of money, in the form of bills or coins, available for use; often considered the most liquid form of assets.