Examlex
Businesses pay using product placement to have their products prominently displayed in a TV episode of 30 Rock or a feature movie.
Qualitative Methods
Research methods that collect and analyze non-numerical data to understand concepts, opinions, or experiences.
'Etic' Analyses
Research strategies in anthropology and cross-cultural psychology that emphasize the etic, or outsider’s perspective, focusing on cross-cultural comparisons.
'Emic' Analyses
Cultural studies or analyses that are conducted from within the cultural group, using concepts and categories that are meaningful and relevant to the group itself.
Cross-Cultural Analyses
Comparing and contrasting behaviors, customs, norms, and values across different societies or cultures to understand human behavior in a broader context.
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