The Total Systems Approach to Marketing Suggests That

question 70

Multiple Choice

The total systems approach to marketing suggests that:

• A)there are no problems,only opportunities.
• B)the goal of the firm should always be to meet the customer's needs.
• C)each element of the promotional mix should be designed to appeal to a different target market.
• D)promotional efforts should be developed to appeal to the entire supply-chain.

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Definitions:

Payments

Transactions involving the transfer of money or goods from one party to another as compensation for services rendered or products purchased.

Marx

Karl Marx, a 19th-century philosopher, economist, and revolutionary socialist who developed the critical theory of Marxism, analyzing the effects of capitalism on society.

Weber

A German sociologist, economist, and political scientist known for his theory on the process of rationalization in Western society.

Society

A group of individuals involved in persistent social interaction, or a large social grouping sharing the same geographical or virtual territory, subject to the same political authority and dominant cultural expectations.