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The Purpose of a Trial Close in the Selling Process

question 161

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The purpose of a trial close in the selling process is to learn as much as possible about customers and their wants and needs.


Definitions:

Composite Score

An aggregate measurement derived from combining multiple individual scores, indicators, or metrics to provide a comprehensive overview or evaluation.

Factor Ratings

A method used to evaluate various factors in decision-making processes by assigning them scores based on their importance.

Fixed Costs

Costs that do not change with the level of output or production, remaining constant over a specific period.

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