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An effective public relations program informs the public that the firm is responsive to their needs.
Cost
The value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore.
Composite Units
A measurement or costing method that combines different elements or articles to determine a standard unit rate or cost.
Sales Mix
The proportion of different products or services that a company sells, reflecting the variety and quantities sold.
Fixed Costs
Expenses that do not change in proportion to the level of activity or production, such as rent, salaries, and insurance premiums.
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