New Technology Allows Marketers to Promote Products to Consumers Through

question 26

True/False

New technology allows marketers to promote products to consumers through cell phones using text messaging.

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Definitions:

Six-Digit Coding

A system often used in categorizing and organizing information or items, where each item is assigned a unique six-digit code.

Industry Group

A classification involving businesses that operate in the same sector or industry and share similar product lines or services.

NAICS

The North American Industry Classification System, a standard used by federal statistical agencies for classifying business establishments for statistical analysis.

Derived Demand

Demand for a factor of production or intermediate good that occurs as a result of the demand for another good or service.