Companies Can Implement Global Marketing by Developing a Product and Promotional

question 88

Multiple Choice

Companies can implement global marketing by developing a product and promotional strategy that

• A) is tailored to each individual market.
• B) can be implemented worldwide.
• C) requires low-cost production through outsourcing.
• D) motivates intermediaries (i.e. wholesalers and retailers) to actively stock and sell the firm's goods and services.

---

Definitions:

Corporate Jet

A private aircraft owned or leased by a company for the transportation of its executives, employees, or clients.

Automobile Manufacturer

A company that engages in the design, production, marketing, and selling of motor vehicles.

Market Prices

The prevailing rates at which goods and services are traded in the market, determined by supply and demand.

Inputs

Resources used in the production process, including labor, materials, and capital.