Which of the Following Statements Is the Most Accurate

question 149

Multiple Choice

Which of the following statements is the most accurate?

• A) Studies indicate that effective promotion focuses on the pricing elements of the marketing mix.
• B) The Internet changes the focus of promotion from "working with" to "promoting to" customers.
• C) New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.
• D) Successful promotion utilizes each element of the promotion mix independently, creating a well-diversified message.

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Definitions:

Debit

An entry recorded on the left side of a double-entry bookkeeping system that increases an asset or expense account, or decreases a liability, equity, or revenue account.

Credit

An accounting entry that either decreases assets or increases liabilities and equity on a company's balance sheet.

Salaries Expense

The total amount of salary payments made to employees, recognized as an expense in the accounting period in which the employees' services are rendered.

Office Salaries

Office Salaries refer to the compensation provided to employees who perform administrative duties within an office.