An Advertisement for the Xerox Corporation Encourages Customers to Say,"Copy

question 176

Multiple Choice

An advertisement for the Xerox Corporation encourages customers to say,"Copy it" rather than "Xerox it".This indicates that Xerox is fearful that its brand name might become a(n) :

• A)equity name.
• B)generic name.
• C)private brand.
• D)public domain gooD.When a brand name becomes so completely identified with a product category,the producer runs the risk of losing the legal protection of a trademarked brand name.If that indeed happens,then the brand name becomes a generic name.

---

Definitions:

Pulmonary Artery

The blood vessel that transports blood from the heart's right ventricle to the lungs to receive oxygen.

Pulmonary Vein

A vein that carries oxygenated blood from the lungs back to the left atrium of the heart.

Superior Vena Cava

The large vein that carries deoxygenated blood from the upper half of the body to the heart's right atrium.

Right Ventricle

The right ventricle is one of the four chambers of the heart, responsible for pumping deoxygenated blood to the lungs.