When Consumers Calculate the Value of a Product, They Look

question 79

True/False

When consumers calculate the value of a product, they look at the benefits and then subtract the cost.

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Definitions:

Personality Model

A framework or system that categorizes and explains the different aspects of human personality and behavior.

Thinking And Feeling

Cognitive and emotional processes involved in mental activities and emotional responses.

Decisions

The act or process of selecting among alternatives based on the values and preferences of the decision maker.

Making Decisions

The cognitive process of selecting a course of action among several alternatives to achieve a desired outcome.