When Consumers Calculate the Value of a Product, They

question 21

Multiple Choice

When consumers calculate the value of a product, they

• A) subtract the cost of production from the market price.
• B) eliminate all nontangible elements that might affect their perception of the product.
• C) look at the benefits the product provides then subtract the cost.
• D) identify the variable and the fixed components of the product's benefits.

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Definitions:

Task Significance

A worker’s perception that the task directly affects other people’s work or lives.

Frustration-Regression Principle

A theory suggesting that when an individual is blocked from reaching a goal, they may regress to earlier behaviors to cope with the frustration.

ERG Theory

is a theory in psychology proposed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth.

Herzberg's Two-Factor Theory

A theory that separates workplace factors into Motivation factors, which can improve employee satisfaction, and Hygiene factors, which can cause dissatisfaction if absent but not necessarily improve satisfaction if increased.