Which of the Following Would Be Included in Evaluating the Total

question 277

Multiple Choice

Which of the following would be included in evaluating the total product offer of benefits that consumers consider when buying a good or service?

• A)U.S. economy
• B) consumer's income
• C) competitive offerings
• D)store atmosphere

---

Definitions:

Public Relations Crisis

A public relations crisis is a situation that could cause public outrage or dissatisfaction, significantly affecting an organization's reputation.

Feedback

A process in which information about the past or present influences the same phenomenon in the present or future.

Internal Communication

The exchange of information, ideas, and feedback within an organization among its members, aimed at improving efficiency, morale, and collaboration.

Noise

Unwanted or irrelevant information that obscures or interferes with the interpretation of data.