A ________ Has Direct Responsibility for All the Elements of the Marketing

question 352

Multiple Choice

A ________ has direct responsibility for all the elements of the marketing mix for one brand or product line.

• A) channel specialist
• B) brand manager
• C) product engineer
• D) brand specialist

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Definitions:

Cash Ratio

A liquidity ratio that measures a company's ability to pay off its short-term liabilities with its cash and cash equivalents.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets, calculated as current assets divided by current liabilities.

Cash Equivalents

Short-term, highly liquid investments that are easily convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Quick Ratio

A measure of a company's ability to meet its short-term obligations using its most liquid assets.