The Use of the Folgers's ________ Allows Customers to Easily

question 225

Multiple Choice

The use of the Folgers's ________ allows customers to easily identify this product from other coffee products.

• A)patent
• B)trade symbol
• C)brand name
• D)brand equity

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Definitions:

Symbol System

A set of symbols and rules for combining them, which might be used for communication, such as language, or representation of data and processes.

Others' Eyes

A perspective or viewpoint that considers how an individual is viewed or judged by other people.

Differentiate Themselves

The process by which individuals or entities distinguish themselves from others in characteristics, actions, or attributes.

Salience Hierarchy

The ranking or importance of stimuli or elements in the environment, determining which are noticed and given attention by an individual.