One of the Reasons Why Companies Create the Position of Brand

question 336

Multiple Choice

One of the reasons why companies create the position of brand manager is to:

• A)have greater control over new-product development and promotion.
• B)cut expenses associated with the marketing of products.
• C)limit the amount of market research expenses products required.
• D)identify and prosecute firms that violate trademark protection.

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Definitions:

Transfer Price

The price at which goods and services are sold between departments or divisions within the same company or between affiliated companies.

Variable Cost

Costs that vary in direct proportion to changes in levels of output or activity, such as raw materials and direct labor.

Total Income

The sum of all revenues and gains a company earns during a period, before any deductions are made.

Missing Items

Goods or inventory that are unaccounted for due to loss, theft, or error within a business's operations.