"If You Create a Better Mouse Trap,the World Will Beat

question 18

Multiple Choice

"If you create a better mouse trap,the world will beat a path to your door." This statement ignores the need for which step in the new-product development process?

• A)commercialization
• B)screening
• C)idea generation
• D)development

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Definitions:

Depression

An emotional state involving some combination of sadness, apathy, hopelessness, poor self-esteem, and trouble finding pleasure in activities that one used to enjoy. Depression is one of the most common psychological problems of adolescence, especially for girls.

Frontal Lobes

The part of the brain located at the front of each cerebral hemisphere, responsible for decision making, problem-solving, control of purposeful behaviors, consciousness, and emotions.

Theta Wave Activity

Describes brainwave frequency patterns in the range of 4-8 Hz, often associated with deep relaxation, meditation, and certain stages of sleep.

Piagetian Conservation Tasks

Experiments devised by Jean Piaget to test a child's ability to see that some properties are conserved or invariant after an object undergoes physical transformation.