A(n) ________ Is a Company That Has a Proven Business

question 50

Multiple Choice

A(n) ________ is a company that has a proven business model and is willing to sell the rights to use the business model to others so that they can sell the same product or service within a given territory.

• A) intrapreneur
• B) franchisee
• C) limited partner
• D) franchisor

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Definitions:

Communication Channels

The mediums through which information is transmitted from one party to another, including verbal, non-verbal, and digital pathways.

Cross-channel Consumers

Consumers who engage with a brand through multiple channels or platforms, such as online, in-store, and mobile, seeking a seamless shopping experience across all touchpoints.

Webrooming

The practice of researching products online before going to a physical store to make a purchase, the opposite of showrooming.

Cross-channel Consumer

A buyer who uses multiple channels or platforms for shopping, including online, in-store, and mobile, to make purchase decisions.