It Is the Job of Marketers Today to Persuade Consumers

question 168

True/False

It is the job of marketers today to persuade consumers to buy the goods and services those marketers have available to sell.
Although marketers in the 1920s might agree with this statement,marketing today is about learning as much as possible about customers and then exceeding their expectations and helping them buy.

---

Definitions:

Collective Efficacy

A group's shared belief in its capacity to execute actions necessary to achieve specific goals or outcomes.

Shared Beliefs

Refer to common values, ideas, or attitudes collectively held by members of a group, influencing their behavior and cohesion.

Self-managed Teams

Groups of workers who are given administrative oversight for their task domains, including planning, scheduling, and execution.

Task Composition

The way in which a task is broken down and organized into smaller components or steps to facilitate accomplishment.