Because Consumers Differ in Age, Educational Level, Income, and Tastes

question 225

True/False

Because consumers differ in age, educational level, income, and tastes, firms will be more likely to succeed if they target a segment of a market and develop goods and services specially tailored to that group.

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Definitions:

Autocratic Leaders

Individuals who rule with absolute power, making decisions without input from others, often found in dictatorial governments.

Alger Hiss

An American government official accused in 1948 of being a Soviet spy and convicted of perjury in connection with this charge, his case became a cause célèbre of the early Cold War.

Perjury

The intentional act of swearing a false oath or lying under oath during legal proceedings.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States during the 1930s to help the country recover from the Great Depression.