Examlex
Cognitive dissonance refers to the confusion and frustration people experience when they compare different products they rarely use before making a purchase.
BCG Matrix
A strategic business tool used to categorize and evaluate the strategic position of business brand portfolios by growth rate and market share.
Strategic Marketing Plan
A detailed, researched strategy designed to achieve marketing goals within a specific timeframe, considering target markets and positioning.
Marketing Mix
A foundational concept in marketing, commonly referred to as the 4Ps: Product, Price, Place, and Promotion, used to consider the optimal mix of elements in marketing strategy.
CRM System
Customer Relationship Management System, a technology for managing all your company's relationships and interactions with current and potential customers.
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