Andre Is a Real Estate Agent Who Has an Idea

question 77

Multiple Choice

Andre is a real estate agent who has an idea for a software program that will help perform real estate appraisals more quickly and more accurately. He has worked with a buddy who is good at programming to develop a detailed description of what the software will do and how it differs from existing applications. Now Andre has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them. Andre is engaging in:

• A) prototype outsourcing.
• B) test marketing.
• C) concept testing.
• D) word-of-mouth promotion.

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Definitions:

Transcription

The process by which the genetic information encoded in DNA is copied into messenger RNA, leading to protein synthesis.

tRNA Triplet

A sequence of three nucleotides in transfer RNA that corresponds to a complementary codon in messenger RNA during protein synthesis.

mRNA

Messenger RNA, a type of RNA that conveys genetic information from DNA to the ribosome, where proteins are synthesized.

Codon

A sequence of three nucleotides in DNA or RNA that specifies the addition of a specific amino acid during protein synthesis.