________ Is the Process of Identifying Factors That Can Affect

question 53

Multiple Choice

________ is the process of identifying factors that can affect marketing success.

• A) Environmental scanning
• B) Target marketing
• C) Niche marketing
• D) Segmentation analysis

---

Definitions:

Memory Skills

Techniques and methods used to improve the ability to retain and recall information.

Mnemonic Devices

Tools that help people remember information through patterns of letters, ideas, or associations.

Economics

The social science that studies how individuals, governments, firms, and nations make choices on allocating scarce resources to satisfy their unlimited wants.

Clarify Concepts

The process of making ideas, subjects, or situations clearer and more comprehensible.