The Fact That Curves and Shapes Is Designed to Appeal

question 213

Multiple Choice

The fact that Curves and Shapes is designed to appeal to women of a certain age,education and income level,means that Callie is using:

• A)demographic segmentation.
• B)psychographic segmentation.
• C)volume segmentation.
• D)geographic segmentation

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Definitions:

Seller

An individual or entity that offers goods or services for sale to buyers in exchange for money or other compensation.

Lessor

The party in a lease agreement who owns the asset or property and grants its use to another party for a specific period, under certain conditions.

Original Buyer

The first individual or entity that purchases a product or service directly from the seller or manufacturer.

Benefit of the Bargain

A principle in contract law that allows a party harmed by a breach to recover the value of what they were promised in the contract.