When Callie Attempts to Identify Economic,social,and Competitive Factors That Could

question 68

Multiple Choice

When Callie attempts to identify economic,social,and competitive factors that could affect her success in the health club market,she is engaging in:

• A)positioning analysis.
• B)concept testing.
• C)target marketing.
• D)environmental scanning.

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Definitions:

Increasing Returns

A situation in economics where an increase in the scale of production leads to a more than proportionate increase in output, often due to efficiencies gained.

Trade Pattern

The general flow of import and export transactions between countries or regions.

Exports

Goods or services sent from one country to be sold or used in another country.

Opportunity Cost

The abandonment of gains that might have come from different options when a particular choice is prioritized.