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Blake was asked by his team leader to explore and evaluate the best ways to communicate with customers online.Although Blake is relatively new to the company,and is not well versed on the entire product line,he is a millennial which makes him overall well suited to knowing how people find things in common with others in an online environment.
Millennials (also known as Generation Y)have never experienced life without computers and the Internet.This generation navigates web sites very well.
Fluid Intelligence
The ability to think and reason abstractly, solve problems, and identify patterns, independent of accumulated knowledge.
General Intelligence
The concept of a common intelligence that influences an individual's performance on various cognitive tasks.
Triarchic Theory
A theory of intelligence proposed by Robert Sternberg, suggesting that human intelligence comprises analytical, creative, and practical dimensions.
Robert Sternberg
An American psychologist known for his theory on intelligence and creativity.
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