Examlex
The only real barrier preventing small businesses from exporting is insufficient knowledge of the opportunities available.
Although many small businesses could profit from going international,there are some serious barriers to small business exporting.Financing is often hard to obtain,dealing with the bureaucratic paperwork involved in international transactions can be daunting,and the need to adjust to cultural differences can complicate marketing efforts.
Capacity Utilization
Refers to the percentage of total production capacity that is actually being used by a company over a specific period.
Mass Customization
A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Market Segmentation
The process of dividing a heterogeneous market into smaller, more homogeneous groups of customers with similar needs, characteristics, or behaviors.
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