Customers Learn to Trust Companies That Consistently Demonstrate Good Behavior

question 209

True/False

Customers learn to trust companies that consistently demonstrate good behavior. Those same companies can lose this position with one socially irresponsible activity.

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Definitions:

Antibodies

Proteins produced by the immune system to identify and neutralize foreign objects such as bacteria and viruses.

Gene Segments

Sections of DNA that can recombine in various ways during the immune response to create a vast array of antibodies or receptors.

Cell-Mediated Immune Response

Immune response in which cytotoxic T cells and NK cells detect and destroy infected or cancerous body cells.

Cytokine Signaling

A complex system of intercellular communication that regulates immunity, inflammation, and hematopoiesis through the action and interaction of cytokines.