The Appeal of Global Marketing Strategies Is That They All

question 151

True/False

The appeal of global marketing strategies is that they all involve the same amount of risk.
Licensing one's product,franchising,and contract manufacturing involve less risk than foreign direct investment.Acquiring subsidiaries by directly purchasing assets and property in another nation involves more risk.If political unrest should emerge in a nation where your business owns substantial assets,the result could be loss of business,employees,and even the loss of your property and assets.The challenge of global marketing strategies is that they all do not involve the same amount of risk.

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Definitions:

Legislation

Laws created through the process of writing, enacting, and implementing statutes by a legislative body.

Desirable Jobs

Positions of employment that are highly sought after due to factors such as high pay, benefits, job security, and work-life balance.

Tournament Pay

A compensation structure where the rewards are distributed based on relative performance, rather than absolute metrics, often seen in competitive environments.

Marginal Revenue Product

The change in the total revenue of a firm that results from the employment of one additional unit of a resource. The marginal revenue product of an input is equal to its marginal product multiplied by the marginal revenue of the good or service produced.