Technology Allows Firms to Be More Responsive to Their Customers

question 287

True/False

Technology allows firms to be more responsive to their customers' wants and needs.

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Definitions:

Attract Customers

Attracting customers involves implementing strategies and tactics by businesses to draw the interest of potential buyers and encourage them to make a purchase.

Sentiment Analysis

A technique that allows marketers to analyze data from social media sites to collect consumer comments about companies and their products.

Advertising Campaign

A series of advertisement messages that share a single idea and theme aimed at achieving specific marketing objectives.

Social Media Content

Textual, image, audio, or video content created and shared through social media platforms.