Greg Is Working as a Marketing Trainee for an Online

question 19

Multiple Choice

Greg is working as a marketing trainee for an online Music CD and video retailer.His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:

• A)Create a management-driven environment with lots of employee training.
• B)Create a customer-driven environment where we constantly try to create customer value.
• C)Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
• D)Always match the promotions of our competitors.Price is the only thing customers care about.

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Definitions:

Common Belief

A widely held view or opinion that is accepted by a majority within a society.

Influenced

Being affected or altered in one's behavior, thoughts, or actions due to the effect of external forces or individuals.

Frightening Message

A type of communication intended to induce fear in order to influence behavior or attitudes.

Persuade

The act of convincing someone to do or believe something through reasoning or argument.