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The collapse of the old social contract has been driven by three forces: global competition, technology advances and deregulation.
Mobile Marketing
Marketing activities that use mobile devices, such as smartphones and tablets, as the medium to reach consumers.
Text Message
A form of electronic communication sent and received over a phone network, typically consisting of short messages.
Sales Promotions
Short-term incentives aimed at encouraging the purchase or sale of a product or service.
Advertising
The activity or profession of producing advertisements for commercial products or services.
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