Which Advertising Technique Refers to the Practice of Directly Comparing

question 20

Multiple Choice

Which advertising technique refers to the practice of directly comparing a firm's product with the product of a competitor?

• A) comparative advertising
• B) advertising to children
• C) advertising of alcoholic beverages
• D) advertising age

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Definitions:

Committee

A permanent, formal group that performs a specific task.

Permanent

Something that is intended to exist or function for an indefinite duration without significant change.

Formal Group

An intentionally structured group created within an organization, based on specific roles, tasks, and objectives, opposite to spontaneously formed informal groups.