Luciana Works in the Marketing Department of a Large Clothing

question 48

Multiple Choice

Luciana works in the marketing department of a large clothing manufacturer. The company is releasing a new line of clothing for young boys, and Luciana assembles a marketing plan, which she brings to Padma, her manager. Padma tells Luciana that, due to budget restrictions, they need to eliminate the television advertising and stick to print and online ads. Luciana thinks this is a bad idea and says so. Then she agrees to Padma's changes in the hopes that this will build goodwill so Padma will give her more leeway on a future project. What conflict management strategy is Luciana using in this example?

• A) conflict avoidance strategy
• B) compromising strategy
• C) collaboration strategy
• D) accommodative strategy
• E) competitive strategy