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Phil Chen, a project manager for Patterson Casting, Inc., has a direct telephone line where clients can reach him. Which of the following would be the most effective way for him to answer his calls?
Personal Care Items
Products intended for personal hygiene and grooming, such as toothpaste, shampoo, and deodorant.
Primary Research
The collection of new data through direct investigation, such as surveys, interviews, or experiments, tailored to a specific research question.
Netnography
A qualitative research method that analyses the behavior of individuals on the Internet, using online observations and interactions as primary data.
Ethnographic-Based
Relating to or based on the systematic study of people and cultures from the perspective of the subject being studied.
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