Audiences Typically Wait Until After the Introduction of a Presentation

question 2

True/False

Audiences typically wait until after the introduction of a presentation to begin assessing whether to trust a speaker.

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Definitions:

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.

Category of Need

Pertains to the classification of consumer desires or requirements that drive their purchasing behavior.

Resonance

The extent to which a brand or message meaningfully connects with or impacts its audience or target market.